Marketing Implementation

Good marketing strategies, marketing skills, and innovativeness are essential components in implementing a marketing plan. In essence, marketing is a social activity that incorporates the satisfaction of customer needs and wants, and is a wholesome activity with organizational outlook, focusing on future and anticipated needs. Marketing incorporates issues such as corporate social responsibility, which determines the way businesses evaluate the impact of their activities on the society.Advertising We will write a custom essay sample on Marketing Implementation specifically for you for only $16.05 $11/page Learn More In view of all these, effective Marketing implementation calls upon an effective marketing plan. Philip, Armstrong, Wong and Saunders (2008) define marketing as â€Å"an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return†. In a ddition, â€Å"Marketing is the process by which companies determine what products or services may be of interest to customers and the strategy to use in sales, communications and business development† (Philip, Armstrong, Wong and Saunders ,2008). By incorporating an effective marketing plan, the management team of coco bongo has to draw up a marketing strategy including clear identification of the actual activities to undertake to achieve their objectives as determined by (Nichols 1993). Thus, the marketing process To effectively implement the marketing plan for coco bongo, the marketers have to draw up a marketing plan incorporating the actual actions to be undertaken by the marketing team to achieve the objectives of the coco bongo nightclub. The marketing process and marketing mix could play key roles. Marketing organization The planned implementation envisaged a marketing organization. This was the framework for organized marketing activities, the business organization a nd its core management structures and the relationship between the management and its employees. There were effective communication channels within the organization and best business practices were core in the organization. Activities The core objectives of the coco bongo club included profit generation, a wider customer base, customer royalty, market penetration, brand royalty, and gaining a completive edge on other entertainment joints in the London market. The brand name of the club was synonymous with customer satisfaction.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The main product for this club is entertainment. However, as a new venture, the management of the club had to embark on promotional activities, as a marketing strategy to impress upon the customers its existence and the services it had to offer. Coco bongo is unique in the kind of product offerings. Thus, it was of impo rtance for the club to embed promotional activities to impress upon the mind of the market on the value derived from its activities. Inclusive in the marketing and promotional activities lots of sideshows to attract customers as promotional offers, acrobatic shows, and dancing incorporating professional dancers. Nichols (1993) concludes that the marketing concept of direct selling has a host of benefits. This will help the marketers identify customer needs on the level of entertainment; evaluate customer base and customer satisfaction. In addition, other activities could incorporate pricing. Pricing is an important concept in marketing and forms one of the 4p’s in marketing, i.e., product, price, promotion, and place (Nichols 1993). These marketing activities serve to inform the customers about the club, identify their customers, collect views about the club, and device ways of gaining a competitive edge in a competitive environment. The marketing concept and market planning are essential components in customer retention, realization of higher profit margins, and customer loyalty. Promotional activities should incorporate customer demographics and tailor making products for that market, customer oriented products, and envisage the 4p’s in marketing. The products here imply the type or form of entertainment. Other promotional activities important in implementing the marketing plan include direct marketing strategies (Nichols 1993). According to the case study, direct marketing includes professional dancing and many shows among other marketing mix activities. Importantly, critically focusing on the best customers leads to profit maximization. Response The survival of a business enterprise depends on its customer base, type of customers, customer loyalty, and product rating. A thorough analysis of these characteristics from the customer depends on information collected from the customers.Advertising We will write a custom essay sample on Market ing Implementation specifically for you for only $16.05 $11/page Learn More Thus, the management of bongo club devised methods for collecting customer response to enable management make vital decisions related to product improvement, innovation while constantly revising on its marketing strategies. Such method included collecting customer response by administering questionnaires, observations, and conducting other quantitative surveys and analysis of the responses. Timetable One of the indicators of a successful business is a timely implementation of its plans and strategies. By effectively addressing all these, the management of the club, in consultation with advertising agencies, hosting venues and other stakeholders drew up a timetable that addressed the needs of all stakeholders and an efficient implementation plan. Emotional needs of the customers were also addressed in the planned Implementation. According to the timeline for implementation, the busine ss was to be lounged in three weeks. Competitive Evaluation and Control Performance A business enterprise needs competitive evaluation to ascertain if it meets its objectives, such as customer loyalty, attitude of the customers to the presented products, customer needs and wants, the profitability of the business, and management expectations. This done, the management of the club undertook to define performance measures which acted as benchmark for evaluating the activities of the business in line with its objectives and goals. The objectives, as spelt by the business enterprise could remain both short term and long term. The performance standards included a survey of customers’ satisfaction, the impact of the business on the environment, profit generation, and evaluation of customer needs and wants. Customer satisfaction remains vital in determining the performance of the business. Standards Standards envisaged quality control measures, legal requirements, ethical and corpor ate issues. The commitment and efficient utilization of the human resources served as a basis for formulating standards for the club. Setting standards also called upon management to defined exactly what they wanted done and how. In addition, Megan (2007) asserts that standards applied on a range of issues including customer satisfaction, a wide customer base, retention customers, and profit maximization. Management expectations played a key role in identifying and setting standards. Other drivers to benchmarking included active member participations, innovativeness, collaboration between the management and team members, legal and political environment, and a monitoring criteria. Megan (2007) found out that hosts of benefits accrue because of setting performance standards. Neely (2002) adds that standard measures include the quality of entertainment, timeliness in starting and ending entertainment, and cost effectiveness of the business venture.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Monitoring Controls Business enterprises with good quality implementation strategies ought to envisage in their marketing and implementation strategies monitoring controls. Monitoring controls envisage a guideline on business performance evaluation. The management of the bongo club must embed in its managerial strategies issues such as weekly reviews of employees and management actions, there should be schedules on implementing and carrying out duties in the organization, continuous performance evaluation remains key on both employee and management levels. Meetings form an important component in decision-making and conflict resolutions. Meetings also form part of the way employees express their satisfaction or dissatisfactions over management actions. There should be frequent updates on the club’s activities and concerns. Varieties of benefits could result from the business when monitoring control measures remain effectively embedded in the system. These includes, energizing employees, inspiring them, resolving conflicts, increased employee activeness and productivity, enhanced communication within the business setting, and improved group dynamics. Target Market The target market forms an essential component in effective marketing. This target market identification enabled management and the whole business enterprise tailors its products to suit the market and remain competitive, profitable, and retains a wider customer base coupled with customer loyalty, asserts Baker (2008). Data on the demographic nature of the population obtained and studied well enabled the team to develop a marketing mix with appropriate marketing strategies for the appropriate market. This involved, analyzing similar business ventures to identify who their customers were, the occupation of new customers and how the timing could influence their activities, the location of the business, income levels of the groups, and essentially their entertainment needs. SWOT SWOT implies the st rengths, weaknesses, opportunities, and threats a business faces. The key strengths of the bongo club were its uniqueness in the market, the hosting venue in central London, providing easy accessibility to the venue from all quarters. In addition, the club’s financial health remained good with superior advertising methods used. Weaknesses identified included a new business environment, new cultural settings, time of entertainment and fear from customers over the new entertainment modalities. However, the scene unfolds issues where varieties of opportiunities abound. These include the uniqueness of the new venture, better administrative abilities, experienced employees, highly motivated workers assert Nichols (1993). The threats stemmed from other competitors and entrepreneurs who may innovatively use the idea to come up with a similar businesses, current business competitors, high prices, and environmental regulations. Works Cited Baker. Michael, The Strategic Marketing Plan Audit: University of Strathclyde, 2008 Neely. Andy, Business Performance Measurement–Theory and Practice, Cambridge University Press, Cambridge, 2000. Nichols, Jan Welborn-. â€Å"Marketing Basics† 1993. Web. Kotler, Philip, Armstrong, Gary, Wong, Veronica, and Saunders,. Principles of Marketing 5th ed. Pearson Prentice Hall, 2008. Megan, Tough. Setting Job Performance Standards. (2007). 6th March 2010. Publishing http://www.sideroad.com/Management/performance-standard.html This essay on Marketing Implementation was written and submitted by user MajorMapleleaf to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Technology In The Travel And Tourism Industry Tourism Essay Essays

Technology In The Travel And Tourism Industry Tourism Essay Essays Technology In The Travel And Tourism Industry Tourism Essay Essay Technology In The Travel And Tourism Industry Tourism Essay Essay This undertaking is based on the description of the analysis importance of presenting quality services in the cordial reception industry, what is community base touristry, the pros and cons of community base touristry, alternate type of touristry that can be used to diversify the Jamaica touristry merchandise sand the impact of engineering in the development of the touristry industry. Important of presenting quality service in the cordial reception industry Harmonizing to ( unknown, 2012 ) in the cordial reception industry, it is perfectly critical that companies stay on top of consumer demand in an effort to keep their competitory advantage. In the current technologically goaded concern industry, it has become progressively of import for concerns to use every spot of information and information collected from current and possible clients when analyzing ways of staying competitory in the cordial reception industry. Refering to ( William et` al, 1999 ) presenting quality service in the cordial reception industry can be a major challenge confronting cordial reception directors in the gap old ages of the following millenary. It will be an indispensable status for success in the emerging, keenly competitory, planetary cordial reception markets. While the future importance of presenting quality cordial reception service is easy to spot and to hold on, making so nowadayss some hard and challenging direction issues. Since the bringing of cordial reception service ever involves people, these issues centre on the direction of people, and in peculiar on the interactions between invitees and staff, interactions that are called service brushs. In the eyes of our invitees, our cordial reception concerns will win or neglect depending on the cumulative impact of the service brushs in which they have participated. Cordial reception industry would include hotels, eating house and other related touristry organisations. This means that the tourers have to meet with staffs, therefore the industries have to hold good client representative that can pass on with their invitee and assist them decide their issues. There are three elements in the cordial reception which motels. Includes eating house that provide drinks and nutrient amusement by the theater and adjustment provide by the industrial service. In the service bringing in the cordial reception industry and service bringing in other concerns there are small are no differences because they both have good client service which is really of import in both industries, they both provide quality service to increase their gross and to guarantee that they satisfy their client demands and want in the industry. Community based touristry Harmonizing to ( oikos, 2009 ) Community based touristry is touristry in which local occupants ( frequently rural, hapless and economically marginalized ) invite tourers to see their communities with the proviso of nightlong adjustment. Community based touristry enables tourers to detect local home grounds, wildlife, and celebrates and Respects traditional civilizations, rites and wisdom. The community will be cognizant of the commercial and societal value placed on their natural and cultural heritage through touristry, and this will further community based preservation of these resources. Community-based touristry affords travellers with rare chances to see local communities first manus. It s typical in that it provides an alternate to development that s non sustainable, giving rural and hapless communities an extra beginning of income. In back uping community-based touristry, you can plunge yourself in the daily lives of local and autochthonal people while assisting them to continue their environment and cultural heritage. The occupants earn income as land directors, enterprisers, service and green goods suppliers, and employees. At least portion of the tourist income is set aside for undertakings which provide benefits to the community as a whole. Tourists will pass clip near countries that are rich in civilization and biodiversity, and, at the same clip, will acquire to cognize the locals at the grassroots degree. Many successful experiences in development states prove that touristry can go a prima sector for the people who conserve natural resources and live on it. Local people of these states jointly cooperate in Community Based Tourism and this gives non merely economic benefits for them but besides becomes an illustration of community involved determination devising. A community by definition implies persons with some sort of corporate duty, and the ability to do determinations by representative organic structures. Localsaa‚Â ¬a„? engagement, traditional civilization, cross-cultural issues and rise of local income are basic rules of touristry and it is cardinal to acquire more in deepness for development states where touristry is dominantly operate by great foreign companies. Normally familiesaa‚Â ¬a„? interviews make obvious that locals are interested to take portion in touristry activities but they donaa‚Â ¬a„?t cognize how. Frequently the creative activity of Community Based Tourism is the best solution for local people or at least a great aid for them for illustration in these states where the chief income is from farm animal and the desertification, the spread of unproductive land deprived of flora, is one of the chief concerns. Community Based Tourism is the jointly planned and managed touristry activities of local group: this new concern neer can be the chief or lone income beginning of the communities and co-ops but can be extra income possibility Issues like bring forthing extra incomes for locals and cut downing impacts on environment are included in the authorities policy about touristry, but at that place has been small execution and no incorporate policy at the national degree. The pros and cons of community base touristry Base on the information of ( mozer, 1995-2012 ) Advantage -depending upon execution some of these can turn into disadvantages. Employment- ( 1 emp/1000 tourer ) labour intensive, few administrative places, small upward mobility. Infrastructure development -roads, H2O, electricity, telecom and cybercom, but non needfully local precedences. Cultural preservation- economic inducements to continue nutrient, manner, festivals and physical history, but these tend to be superficial elements of a civilization. Environmental protection- econ inducements to continue nature, wildlife and urban cleanliness. Foreign exchange.generates resources to import nutrient, pharmaceuticals, engineering, consumer goods. Development of wellness attention services -those these are nt ever available to local people. Disadvantages -depending upon execution some of these can turn into advantages. Cultural destruction- ( modernization universe mono-culture ) , freezes civilization as performing artists, loss: linguistic communication, faith, rites, material civilization. primary products- Sun, sand, breaker, campaign, lather, ski, sex ( small value added, neo-colonialism ) Environmental devastation -game thrusts, resorts: golf, ski, beach, desert, universe as resort area, SUV. Fringy employment -low accomplishment, low pay, humble services, harlotry, drug trade, chancing, streetwalkers. Low benefits -no occupation security, no wellness attention, no organizing, and no work safety regulations or environ criterions. Development of illegal and/or destructive economic activities- markets for drugs, endangered species, etc. Outside hiring- skilled in-between and senior direction recruited out of the country and transferred in. Concentration employment -walled resort enclaves. seasonal employment Outside determination making-decisions made outside of the country, corporate dollars corrupt authorities. Unrealistic expectations-divert immature people from school and brighter hereafters. anti-democratic collusion- industry support of inhibitory authoritiess Land controlled by the elect -people relocated, agribusiness eliminated, prohibited from N.P. negative life style s ( STDs- substance maltreatment, imploring, hustling diverted and concentrated development -airport, roads, H2O, electricity to tourist finishs, development non accessible to locals small forex corsets in state -airplanes, vehicles, liquor, hot air balloons, by and large have foreign proprietors bundle plans Cruises -eat and slumber on board so the economic benefit to the ports-of-call is really thin and limited. Unstable market -fickle, affected by local and universe events, by and large extremely elastic. Health touristry -traveling to acquire medical process at lower cost has its ain set of alone challenges, which include: Determining the certificate, accomplishments and quality of the installation and forces. Language communicating challenges on subjects necessitating a batch of inside informations, sometimes even when both parties apparently speak the same linguistic communication. Different cultural issues and outlooks around wellness attention and the organic structure. Post-treatment complications, after the tourer has left the installation. How community base touristry can be used to increase the Jamaica touristry merchandise and do it more competitory Community base touristry can be used to increase the Jamaica touristry merchandise and do it more competitory because it provides an alternate to development thataa‚Â ¬a„?s non sustainable, giving rural and hapless community an extra beginning of income. You can plunge yourself in the daily lives of local and autochthonal people while assisting them to continue their environment and civilization heritage. However people in the community earn income as land director, enterpriser, service and green goods suppliers, and employees. Incomes are besides set aside by the tourer for undertaking that provides benefits to the community. The important impact on the development of engineering in travel and touristry industry Technology in travel and touristry industry in today universe control and present speed and power your demand to accomplish your concern aspirations. It is besides delivers effectual solution to run into their clients precise concern demands increasing net income and work rate bettering client relation and diminishing cost. However you can depend on engineering with the travel and touristry industry to better the communicating procedure. When pass oning with engineering you save clip and money sagely and disengage from computing machine often to communicating in individual and aid people to maintain in touch with colleagues and bargainers in demand of information. therefore engineering in the industry better the communicating procedure, ill design are in suitably use engineering can inner communicating with workers more than it helps and it can be used in the industry to happen explore analysis to exchange and present information responsively without favoritism, it besides increase i nternationally and has speed up the procedure of globalisation. Harmonizing to Rosendo ( cuyasen, 2012 ) , New Technology and media has changed the manner of touristry. Travelers turn to the cyberspace to research on possible finishs and do engagements online. They even include sharing their experiences of the trips they go to. The executive manager of Ctrip.com said that consumers know more about the industry and travel concerns can non do money from the information spread any longer. The past 10 old ages has empowered consumers greatly. A great bulk of travellers do their hunt online for engagements, travel ushers and visas. Harmonizing to John Liu, the executive vice-president and caput of Greater China at Google, 85 % of travellers do their research on the net and the mean traveller does 55 online hunts before a engagement. Comparing and looking for information is really easy now and all sorts of information are available on the cyberspace. Refering to Keith Evans, ( Evans, 1999-2012 ) with the detonation of technological promotions in the mid and late twentieth century, tourers discovered increasing entree to a turning array of finishs. From advancing finishs and pulling traveller attending to enabling instant reserves and payment aggregation, communicating engineering continues to exhibit a important impact on the touristry industry and travel in general. Communication engineering plays a considerable function in travel and touristry, as much of modern touristry revolves around the ability of tourer finishs to pass on their benefits to possible visitants and the ability of those visitants to make out to points of involvement at the finish. Advantages and disadvantages of engineering in the travel and touristry industry Harmonizing to leelingz, ( leelingz, 2011 ) presents, engineering has advanced in enormous springs and bounds. We can non conceive of the universe without technological progresss such as computing machine, telecastings, and machines and so on. However there are some advantages and disadvantages of engineering. First of all, engineerings play a really of import function in society because it makes life easier to populate on and less clip devouring. Technology has the ability to make cutoffs in working. Peoples do non hold to make all the difficult labour any longer. Peoples use engineering to be after their trip which makes it more convenient and easy. They can research finish to their ain gait, store around for the best menus and hotel trades, and do reserves right from your computing machine. On the contrary, engineering besides brings injury to our society. The booming of industrialisation and development causes pollutions to our universe. For illustration, the fume from the vehicl es and machines affects the quality of air and destruct the ozone bed. In add-on, engineerings besides create fiscal jobs in households because most of the engineerings are expensive like computing machines. Peoples that can non afford to purchase this sort of engineering will populate in a nerve-racking life. On my positions the of import of engineering in the travel and touristry industry is to acquire information through research, aid to increase the organisation gross, to acquire information across to their clients and other related organisations, delivers great velocity, reach audience that is physically separated from the transmitter and increase entree ability and openness in an organisation and bad portion about engineering is that it can make tenseness and struggle, easy to be over used, frequently lack privateness and can earnestly run out employment productiveness. But in my instance without engineering the industry could non maintain up their substructure to maintain pulling the visitant and maintain the topographic point in order. Recommendation For the recommendations, maintain off with the changing of engineering as engineering enhance and alteration make sure that the concern in the touristry industries can set to that alteration without any job arising. For any concern to boom a good client service representative is needed to portray to good quality that the concern has to offer .conclusion It can be concluded that good quality service is needed to any concern to boom whether it be touristry or any other concern and without engineering the concern will non be kept up to day of the month.

Analysis of T. S. Eliots East Coker

Oriental Cork of T. S. Eliot is analyzing early poetry such as The Waste Land and Alfred Prufrock's Love Song. A person is a weak soul, is tempted to be tempted, full of desire, there is no hope of redemption. When Elliott converts to Catholicism, the views of these people have not changed. Elliot still maintains the suffering of human despair, but it compensates for this belief that man has some hope through the work of Christ. January 4: T. 1948, S. Eliot died of lung emphysema in London at the age of 77, was buried in the cemetary of the village of St. Michael's Church of East Coker, his ancestors were immigrants to the American village. At the memorial monument of the Westminster Abbey there was a weak and sick Ezra Pound in Italy. Summer: Durrells and children live in a villa on Paleocastrizza on Corfu Island Her husband and children are also Mary Mollo Hadkinson. LD met Ghislaine de Boysson at a nearby hotel at Catha Aldington. Two women spent a while with Crowder, but they did not sleep or drink LD. LD visited Athens to see Austin Harrison, a friend of an architect from Cyprus. Joan and Peter Bird will visit Corfu. LD collaborates with Ernle Bradford in the Cn-TV documentary Search Ulysses Elliot imagined the old age of the poem Part 2 Oriental Cork. This is a rural time, a cycle of planting and harvesting seasons. As the East Coke countryside is also within his Eliot 's own past as his ancestral place, it also represents a historical era. In the third section of this section, he describes how the Old Country Festival looks like Elliott will leave the United States. However, when I saw that his fathers were left behind, I felt he was cheated. He wanted to teach him how their legacy grew gracefully, but when he was looking forward to getting older, he saw death - he himself and others Death of things. Therefore, he tried to reach an agreement in the dark. He knows that the words can not contain death. He advised him so that he was patient and, desiring to work hard, not to work hard. Most importantly, he noticed that he had to put himself under the care of the wounded surgeons of Christ's statue. Analysis of T. S. Eliots East Coker Oriental Cork of T. S. Eliot is analyzing early poetry such as The Waste Land and Alfred Prufrock's Love Song. A person is a weak soul, is tempted to be tempted, full of desire, there is no hope of redemption. When Elliott converts to Catholicism, the views of these people have not changed. Elliot still maintains the suffering of human despair, but it compensates for this belief that man has some hope through the work of Christ. January 4: T. 1948, S. Eliot died of lung emphysema in London at the age of 77, was buried in the cemetary of the village of St. Michael's Church of East Coker, his ancestors were immigrants to the American village. At the memorial monument of the Westminster Abbey there was a weak and sick Ezra Pound in Italy. Summer: Durrells and children live in a villa on Paleocastrizza on Corfu Island Her husband and children are also Mary Mollo Hadkinson. LD met Ghislaine de Boysson at a nearby hotel at Catha Aldington. Two women spent a while with Crowder, but they did not sleep or drink LD. LD visited Athens to see Austin Harrison, a friend of an architect from Cyprus. Joan and Peter Bird will visit Corfu. LD collaborates with Ernle Bradford in the Cn-TV documentary Search Ulysses Elliot imagined the old age of the poem Part 2 Oriental Cork. This is a rural time, a cycle of planting and harvesting seasons. As the East Coke countryside is also within his Eliot 's own past as his ancestral place, it also represents a historical era. In the third section of this section, he describes how the Old Country Festival looks like Elliott will leave the United States. However, when I saw that his fathers were left behind, I felt he was cheated. He wanted to teach him how their legacy grew gracefully, but when he was looking forward to getting older, he saw death - he himself and others Death of things. Therefore, he tried to reach an agreement in the dark. He knows that the words can not contain death. He advised him so that he was patient and, desiring to work hard, not to work hard. Most importantly, he noticed that he had to put himself under the care of the wounded surgeons of Christ's statue.

Assessment and Measurement Personal Statement Example | Topics and Well Written Essays - 500 words

Assessment and Measurement - Personal Statement Example ying to the JMU’s Assessment and Measurement Doctoral program hoping to enjoy such an enriching academic experience that will enable me to graduate as a global citizen. I am particularly interested in studying Assessment and Measurement at the JMU because of the program’s vision of preparing graduates that meet the increasing require need for quality assurance and accountability not only in education but other sectors such as business, healthcare etc. the programs goals of preparing quality graduates through extensive training that combines both theory and practical, conducting high quality scholarship that enhances knowledge for effective practice and providing services that promote professionalism in assessment & measurement attract me to be part of the JMU community. I hope to graduate from the program equipped with skills in designing assessment strategies, performing empirical investigations of new assessment techniques, analysis of empirical data, proper use of assessment outcomes, appropriate strategies to communicate assessment to different audience types and appropriate response to current & new measures of assessment as the world c ontinues to evolve. Currently I hold a bachelors degree from the Kind Khalid University- College of Education specializing in mathematics and a Master’s degree from the University of King Saud in Statistics. I also have an extensive work experience in public service. I also poses professional certification in project management. I have worked as a consultant with the Institute of Public Administration and the ministry of service since September, 2013. I am also a member of the training team at the IPA, have worked with the Ministry of Education since the year 2004 and statistician at the King Saud University. Given my extensive work as a teacher and trainer with different groups as well as educational background in mathematics & statics as well as professional certification in project management I believe I have the

Financial reporting Research Paper Example | Topics and Well Written Essays - 3750 words

Financial reporting - Research Paper Example Both CarMax and AutoNation engage in the sale of used vehicles; however, they also trade new vehicles. This report sheds light on the US automotive industry which experienced sale of 15,600 vehicles in 2013. The report further assesses the past financial performance of CarMax and AutoNation. Among the financial aspects that would be analysed include, the revenue and working capital. Additionally, the report analyses the strategies that are used by both AutoNation and CarMax to maintain a competitive edge at the market. AutoNation is rated as the largest automotive firm that retail vehicles in the US (Morningstar 1). It is also considered the top company that offers both used and new vehicles to the market. With its foundation dating back to 1996, the company runs more than 260 dealerships in the United States (AutoNation 1). The company’s headquarters is based in Florida. According to AutoNation, the management of the company consists of the Chief Executive Officer, Mike Jackson and the COO (Chief Operation Officer), Maroone Mike. AutoNation experienced revenue of $17.517 billion as of 2013 (1). However, the total equity stood at $2.061 billion in the same year (AutoNation 1). On the other hand, Morningstar shows that CarMax is the largest company that engages in the selling of used cars (1). The company was founded in 1993 (CarMax 1). Currently, the company boasts of one-hundred and twenty-eight stores where the pre-owned vehicles are sold (CarMax 1). The headquarters of the company is located in Virginia, US. Under the leadership of the Chairperson, Mr. Tiefel William, the Chief Executive Officer, Folliard Thomas and the Chief Finance Officer, Mr. Reedy Tom, CarMax managed to record revenue of $12.547 billion as of February 2014 (CarMax 1). This report is set analyse the economic features of the US automotive industry. Additionally, the report would assess the strategies that are used by AutoNation and CarMax. The report would finally analyse the

Introduction for a Chemistry Essay Example for Free

Introduction for a Chemistry Essay The average University student has many tasks to accomplish and much studying to do while combating the onslaught of sleep. Students at the University of the West Indies Mona are no different and recommended amongst themselves a highly rated and popular health supplement â€Å"Yeast-Vite† [8]. Yeast-Vite is a health supplement pill which helps people fight fatigue and improve alertness. The active ingredients in Yeast-Vite are caffeine, vitamin B1, vitamin B2, vitamin B3. The other ingredients are: dried yeast, lactose, powdered cloves, colouring E124, E104, E132, colloidal anhydrous silica, maize starch, and microcrystalline cellulose. [1] Yeast-Vite is a good energy supplier when taken according to the directions. The Manufacturer recommends taking 12 pills in a day [1] to eliminate fatigue and improve concentration. The â€Å"alert† effect can be attributed to Caffeine, a major compound that has been proven to stimulate the central nervous system, heart, muscles, and blood pressure control centres [2]. Each pill contains 50mg of Caffeine according to the label created by the manufacturer. The following structure represents that of caffeine. Though effective, research has shown that the intake of more than 300mg of Caffeine on a daily basis is harmful to the body. Symptoms such as caffeinism, insomnia, irritability, palpitations, Nervous symptoms, upset stomach etc. are experienced and consuming more than 500mg may cause death.[3] Theoretically, the recommended dosage of Yeast-Vite tablets daily can create such harm, since the suggested daily dosage of up to 12 tablets[1] adds up to 600mg –if caffeine content of 50mg per tablet holds true. A problem exists. The recommended daily dosage of Yeast-Vite contained too much caffeine for the human body. It was hypothesized that the caffeine concentration in Yeast-Vite pills could cause negative health effects and that the manufacturer’s idea of the caffeine content may be inaccurate. Three analytical chemistry students decided to test the hypothesis, and over a four week period, conducted the determination of the caffeine content of Yeast-Vite pills using High Performance Liquid Chromatography. The researchers expected the actual caffeine content of pills to be 10mg more/less than 50mg of caffeine and also that Vitamins B1, B2 and B3 could cause significant interference. The analysis was conducted entirely as a group by dissolving pills in water, preparing calibration standards, and determining the concentration of caffeine in the pills via external calibration and standard addition (single spike). High performance liquid chromatography was chosen as the analytical method because caffeine did not fit the criteria for analysis by Gas Chromatography and Atomic Absorption Spectroscopy i.e. caffeine’s volatility was negligible and it had no metal ions.

The Power of Motivation :: leadership, motivation theories

Inside an organization, people are expected to their best work. Best work is easier to achieve when there’s the help of motivation. Motivation is one of the important factors to create effective management inside an Organization (Wood et al., 2006). Every person inside a company is motivated by different kind of things. According to Dawson (1986 cited in Thompson & McHugh 2002) motivation is a behavior, which can drive someone to act towards their goal. A motivated person will perform at maximum capacity in their jobs. The sense of purpose and money are the important factors that motivated people the most. Later on, this paper will evaluate the statement that people are doing their best work if they are motivated by a sense of purpose rather than the pursuit of money, and also this paper will cover motivation theories by Maslow and Herzberg. The term motivation is related with the process that explains how and why human behavior is directed and affected (Latham, 2007). Sasone, Carol and Harakiewicz (2000) stated that there are 2 types of motivation, intrinsic and extrinsic. Intrinsic motivation was described as a motivation which dependent on internal factors such as the desire to work hard and the satisfaction of accomplishing something (Wood et al., 2006). For example, an employee was motivated to become employee of the month, so he always submits his work before the deadline. On the other hand, extrinsic motivation was described as a motivation that depends on external factors such as money. Someone can be classified as extrinsic motivated if he/she was satisfied with external factors (Osterloh & Frey, 2000 p.539). Deci (1975 cited in Latham, 2006), believe that external factors such as money have negative effect on behavior. Deci also believed that if someone perform activities based on external factors, they will ha ve less and less motivation towards the activity, however if they were not driven by external factors, they will tend to be in control and hence intrinsically motivated (Cited in Latham, 2006). From Deci’s statement, it can be concluded that external factors can reduce intrinsic motivation. However, Bandura (1977) argued the statement that intrinsic motivation was only affected by internal factors. Bandura stated that it is almost impossible to find situation where the presence of extrinsic factors are none. An expert named Locke (1990) was disagreeing Deci’s concept about intrinsic motivation. Locke noted that Deci hasn’t distinguished the different between liking an activity of its own sake, and liking activity because it makes someone feel challenged.

Footballers Do Not Deserve The High Salaries

Many people think that footballers are paid too much money for doing too little effort. However, this can be argued because they are people who have dedicated their entire life to this sport and therefore they should be rewarded. This leads us to the question: Do footballers deserve high salaries? Firstly, some famous footballers are paid huge amounts of money such as Cristiano Ronaldo who are paid millions of euros every year to play for his parent club Real Madrid . Currently the highest paid footballer is Lionel Messi who earns ? 0 million per year not including his sponsership money which is ridiculess . This makes us feel that it is unreasonable that there are so many people dying of famine in the world and these people are given so much money for performing an insignificant effort. It even make us feel irritated to know how these football players waste their money in wants that are of no use such as Etoo who plays for Inter Milan in Italy . Eto ownes about fifteen expensive cars at the moment and people may argue that the money should be used wisely. A lot of money is needed for many purposes: for example for the aid of starving people in the less economically developed countries or in the building of more hospitals for our own health and security. My second arguement is that people argue that there are other professions that provide far much more for the population that footballers do and that they are poorly paid in comparison. They should be paid more. Other people even think that what they are paid would be justified if they performed better in the actual matches. Other sports stars across the world including Tiger Woods And Floyd Mayweather Jnr Earn alot more money than your average footballer and no one seems too complain. Many people say that one goal in a ninety-minute match or a draw implies an awful quality performance. On the other hand, the opinion of the spectators is that these players have dedicated their full lives to their job which involves harsh training and the maintenance of physical fitness through intense daily training so he has to be under the pressure of their trainer who requires them to be completely fit and train strictly. Furthermore, apart from the pressure exerted from heir club they are under the pressure of the audience. They have always to play correctly and not make any mistake so that the media and the public will not criticize them. A single error would represent a possible end of the career of that player. In addition to this, we have to consider the fact that the age of retirement for a professional football player is of about 30-40 years means that this person relies on the money he has gained in his short lifetime as a professional footballer therefore football players need the money for the future so they can sustain themselves and their future generations. Finally, the football business is private, no public money pays for the bills so why should we care about how much are the players paid? It is a sport that is enjoyed by millions of people and it is known everywhere so it is maybe true that these players are worth the money, that their talent deserves this money. In conclusion, my opinion is that footballers don’t perform such a simple, undemanding and effortless job, they dedicate their lives to this sport so that the people can enjoy it and it is quite complex for them to maintain their physical strength and fitness to survive ninety minutes running. They also are under a lot of pressure from their managers, media and the whole audience and one mistake publicly or on the pitch can lead to hatred. However, I do consider that the sum of money they are paid is quite over exaggerated, it is too much and even if it is not that easy to become a professional player, the effort is not worth millions of euros and I believe that some of these money should be for other purposes such as stopping the famine and starvation in the world. So footballers should be compensated for their effort but with so much money.

Adulthood by Nikki Giovanni

Adulthood by Nikki Giovanni BY urnerl 203 Umer Rehman Professor : Boisson English:200 Adulthood Nikki Giovanni wrote many peoms , basically between the time of 1960s and 1970s. At the time of depression. Adulthood is one of the peoms written in the same time as well. Adulthood is a short story about a girl and which shows her childhood and gradually coming into adulthood. In this peom the Narrator tells us at many places about the economic status of the little girl in different ways.In the beginning â€Å"when i was a little girl in Indianapolis†, Indianapolis is a subarban area, not a good economy there. It has small towns there and so Just by this we can figure out that girl is not from a rich family or place. in the next line it says â€Å"sitting on the doctors porches with post dawn pre debs†. Sitting on the doctors porches refers to someone sitting on the steps and doing nothing. It shows as someone who has no Job or has nothing mportant to do, so they Just sit an d look around.It describes how the place where girl lives has people, who have not much t do and so they sit on door steps and kill time. when we read the next two lines of the peom, where is says â€Å"i wondered if life would give me a chance to mean†. it relates with the fact that she is sitting there doing nothing and thinking she is worthless, and hoping life gives her a chance to make herself mean something important rather than sitting here.Narrator also mentions the slang language being used again and again in the poem like â€Å"usta† and the informal way she uses like â€Å"and other bullshit stuff'. This potrays her surronding , how and where she is brought up, as the economic status is not good and we see where she Ilives is not with many educated people so the slang language is used alot. They talk about stuff which is not important while sitting and conversing,shows kind of place and people there are.

The poem Miniver Cheevy by Edwin A. Robinson Essay Example

The poem Miniver Cheevy by Edwin A. Robinson Essay Example The poem Miniver Cheevy by Edwin A. Robinson Paper The poem Miniver Cheevy by Edwin A. Robinson Paper The poem Miniver Cheevy by Edwin A. Robinson paints an interesting picture of a man so completely obsessed with celebrated historical accounts that he despises the present day. It seems as though Miniver Cheevys romantic idealism ends up becoming his downfall when stating, Miniver coughed, and called it fate,/ And kept on drinking. Miniver Cheevy, child of scorn, Grew lean while he assailed the seasons; He wept that he was ever born, And he had his reasons This first stanza of the poem provides an idea of the poems theme, but we learn this is not a happy story. The verse tells the reader about a child treated with disrespect, or not worthy of anything but disdain in his life. During the second line the reader finds out that, the protagonist either became very thin, or more likely, wound up beaten and worn while going through life. Miniver is a sad and disgruntled character, and the author prepares the reader to find out why in the third and fourth lines. The second stanza describes one of his reasons to the reader. Robinson talks about what Miniver likes, which happens to be history. He doesnt like the age that he lives in. Miniver longs for heroic battles, and times past when men used swords not guns and horses, not motorized vehicles. Though the story begins with total negativity, by the end of the second stanza visions of warriors give him reason to dance and joy fills his heart. Miniver sighed for what was not, And dreamed, and rested from his labors; He dreamed of Thebes and Camelot, And Priams neighbors. Miniver realized times changed and the thought was depressing to him, so he sighed and expressed discontent for the way things changed. After a long day of work, Miniver found himself dreaming about the stories he read. Obviously this character knew history, and would rather live in King Arthur or Priams age as part of a legend, than live in his current situation. He wanted his name remembered forever, a name that people would some day read about in stories and poems. In the fourth stanza, the author describes fragrant names, lack of romance, and the lack of appeal art has in present day. In the fifth stanza he mentions the Medici, a name remembered by many as rich art collectors and financers of artists. Robinson separates the line about the loss of passion for art and the line of his love for the Medici in two different stanzas, but they definitely relate. Then, he speaks a piece of truth that we hear nowhere else in the poem. When speaking about the Medici he states, He would have sinned incessantly, which tells the reader he may have another problem in his life. Something about having too much money and power would either cause him to be evil, or he feels that money causes sin in peoples lives. In the sixth stanza he reverts to negative thoughts about his life. Miniver cursed the commonplace, states Robinson as he speaks of the characters mediocrity and how it angers him. Upon seeing a khaki suit, he feels disgusted with common clothes; he would rather walk around in uncomfortable iron clad armor than clothes of his era. He makes an interesting comparison of a khaki suit, the typical business wear of his day, to one made of iron which signified knights and heroes in his historical recollections. In the following stanza, the protagonist thinks about how despicable a job he has or the way he earns money, but without money and that job he would become more agitated. Robinson then describes Minivers biggest problem. He thinks too much. All of his thinking causes these comparisons of his life to days in the past, to stories and legends that he could not aspire to compare. Miniver Cheevy, born too late, Scratched his head and kept on thinking; Miniver coughed, and called it fate, And kept on drinking. All appearances show Miniver as an educated man, yet living in a constant state of nostalgia and depression. The protagonist feels trapped inside a reality that he does not want, and does everything he can to undo that reality in his mind. In this last stanza, Robinson tells the reader Miniver was born in the wrong era, a man this set on glory should have been born many years earlier. It seems he felt the same as many people have felt these days, and that problem focused on idealizing and romanticizing about the past. This desire develops in so many as a way to escape the present, more than actually wanting to live in the past. Evidently Miniver was trying to escape his present situation and his mode of escape was alcohol and dreaming.

Current Economic Situation Essay Example | Topics and Well Written Essays - 250 words

Current Economic Situation - Essay Example As a result, the USA witnessed a growth in suburbs. Then the 1970’s recession destroyed the predominantly industrial cities and created a way for the growth of the knowledge sectors and new geographic centers. The economy suffered from the inefficiencies arising from the manufacturing era. The West Coast experienced a boom, but many cities focused on cheap yet appreciating housing, turning it into its main industry. Yet, as Florida (2009) outlined in his article, such development was too one – sided so that once the crisis occurred, the housing markets crashed, as did the local economy’s major industry. On the other hand, places such as New York have survived and will remain centers of innovation and progress. The latest developments have favored flexible, innovative and international labor force. Moreover, areas harboring such labor force are also diverse in terms of the skills and services these individuals provide. Such a labor force creates new ideas and easily takes over the economy once one segment of that economy falters. For example, whereas the finance, housing and industrial sector suffered, academics and scientists benefitted from this crisis, and so did the cities harboring them, thus creating new spatial fixes around which new forms of social structures will form. The social structure will change over the next decade or more. According to Florida (2010), the high paying workers will profit from their creativity just as the workers in the manufacturing areas benefitted after the Great Depression. Moreover, suburbs and their communities will become denser, more diverse and connected, responding to the need for fast communication, production and delivery of ideas. A change in homeownership will arise, where renting will become more widespread, increasing mobility of workers. In short, Harvey (2001) borrowed the term

Business Process Management (Course work) Essay

Business Process Management (Course work) - Essay Example Review the recommendations made in the reports toward changes The report for the investigation commission had made numerous recommendations, which would help the NHS trust develop better strategies, which would drive performance management in a positive direction. First, the commission’s board suggested that the trust had the obligation of implementing better strategies that would help oversee quality management standards as well as security in the health care sector. Training for staff also was among the first agendas, bearing in mind that failure in the two hospitals had been attributed to untrained staff working for patients. It did not also forget to address on the issue of staff numbers and the capacity of those that are employed. The trust’s board had to develop criteria for all staff employment (Care quality commission report, 2010). On the other hand, it was deemed crucial that the trust develop appropriate CRM strategies that would provide room for hospitals an d other stakeholders to be keen on complaints by patients. Responsibility for the poor standards of care provided by the hospital The poor performance at the hospital was attributed employment of the untrained employees, inadequate government policies that were blindly followed by employees as well as lack of accountability by employees. I attribute the poor performance to the hospital management majorly, due to poor performance management systems. It is evident that deaths occurred rampantly, complaints were adversely brought by clients, but they could not consider any situation. More over, having realized that the Mid-Staffordshire NHS was not having appropriate operations management, they had a chance to replace it with another, which could provide better services. On the hand, the trust was adversely wrong, in not being considerate about the type of workers they employ within hospitals. How can untrained nurses and junior doctors be left to handle the patients alone? This was a critical condition that needed a quick address (Jeston and Nelis, 2006). Management’s key performance indicators (KPI’s) Performance indicators are said to have been so profound by the CEO, and were displeasing to all patients and the community around. First, presence of untrained staff working for patients in the hospital was quite amazing. Secondly, the situation was marked by unlistened to numerous complaints from the patients who addressed on poor treatment. More over, numerous massive deaths were experienced in the hospital in a day, which are attributed to poor handling of patients. Switching off the heart monitors was a fatal case, since this hindered the emergency patients from receiving the required treatment and ended up dying. The present staffs were also few in numbers, which meant that they were overburdened with work, a factor that exposed them to poor performance. Organisation of performance measurements The management should have effectively organized t heir performance measu